Champion Breweries Unveils Beverages in Can, Prepares For Sale
By Uko Etim, Uyo
Champion Breweries Plc has introduced its flagship beverages, Champion Lager Beer and Champ Malta, in non-returnable cans for the first time in its 50-year history.
This launch marks a significant shift in the company’s strategy. It aims to meet growing consumer demand for convenience, portability, and on-the-go refreshment.
Speaking during the official unveiling of the product on Thursday in Uyo, Dr. Inalegwu Adoga, Managing Director/CEO of Champion Breweries Plc., expressed excitement about the company’s milestone achievement so far.
He said the new cans will initially be distributed across strategic markets, with further expansion planned.
He said, “This launch is a testament to our commitment to innovation and growth. We’re enhancing consumer convenience while staying true to the quality Champion is known for.”
Mr. Anthony Osagwu, Head of Sales and Commercial Excellence, highlighted the launch’s strategic nature, noting that the products’ rebranding remains a significant achievement in the company.
He said, “We’ve listened to our distributors, bulk breakers, and consumers. The introduction of cans aligns with market preferences, allowing us to penetrate new market segments and expand our reach.”
Marketing and Brand Manager Queen Nwabueze emphasised that “Champion has always stood for heritage and quality. By introducing cans, we’re evolving with our consumers and positioning Champion as a brand that values convenience without compromising taste.”
“Champion Breweries remains committed to excellence, innovation, sustainability, and community engagement, with the vision of becoming the undisputed market leader in the South-South region and progressively expanding presence across Nigeria and beyond.”
Blueprint reports that Champion Breweries Plc. was established in 1974, with its headquarters in Akwa Ibom State. It has consistently produced quality beverages, including Champion premium-quality Lager Beer and Champ Malta.
