Industry Experts Urge Marketers to Prioritize Consumer Experience Over Tech Trends
Emamuzo Iboma Marketing and industry experts have called on professionals to prioritise a deep understanding of consumer needs over the blind adoption of emerging technologies. The call was made at the recently concluded MarkHack 4.0, a trailblazing marketing communications and tech hackathon held in Lagos under the theme “Ignite the Future of Marketing: Where Innovation,…


